Betway, a premier online sports betting and gaming brand, today announced awardwinning music executive, entrepreneur and cultural icon Don Jazzy as its new brand ambassador in Nigeria.
Widely regarded as one of Africa’s most influential entertainment figures, Don Jazzy is a defining force in Nigerian popular culture. As founder of Mavin Records, he has shaped the careers of some of Africa’s biggest music stars while building a personal brand synonymous with confidence, creativity and ambition. His impact extends far beyond music, with a deep connection to millions of fans and followers who see him as a leading voice in contemporary culture.
As Betway continues to strengthen its presence in Nigeria, Don Jazzy will become the face of the Betway brand, reflecting the confidence, boldness and ambition that Betway stands for. He will feature across Betway’s consumer touchpoints, strengthening the brand’s connection with fans and players across the country.
The partnership marks a key moment for Betway in Nigeria, reinforcing the brand’s commitment to delivering a more engaging, locally resonant experience that reflects the energy and pride of Nigerian customers.
Neal Menashe, Chief Executive Officer of Super Group, the parent company of Betway, said: “Don Jazzy is a cultural force whose influence transcends entertainment. His commitment to excellence and community empowerment aligns with the core values Betway champions as we enter this exciting new chapter in Nigeria. This partnership puts confidence, authenticity and passion at the centre of our brand, and we’re proud to join forces with such a local star.”
Don Jazzy added “Betway is a brand that understands ambition, creativity and confidence, which is why this partnership feels like such a natural fit. I’m excited to represent Betway in Nigeria and to be part of a brand that that values culture, connection and authenticity.”
About Betway
Betway is part of Super Group: the global digital company which provides first-class entertainment to the worldwide betting and gaming community.
Super Group (SGHC) Limited is a holding company for a leading global online sports betting brand (Betway) and multi-brand gaming businesses (Spin). The group is licensed in multiple jurisdictions, with leading positions in key markets throughout Europe, North America and Africa. The group’s sports betting and online gaming offerings are underpinned by its scale and leading technology, enabling agile operation and execution in a diverse range of markets. Its proprietary marketing and data analytics engine empowers it to responsibly provide a unique and personalized customer experience. Super Group was placed at number 5 in the latest EGR Power 50 rankings. For more information, visit www.supergroup.com.
Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment.
Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA.
For more information about Betway please visit: www.betway.co.za
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