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In recent times, some youths have begun using the term “Gucci Tribe” in place of the true identity of the Berom people. While it may seem trendy, many believe it weakens cultural pride and heritage.
The Berom people are a proud nation with a rich history rooted in the Jos Plateau. Long before modern fashion brands existed, the Berom had established communities, traditions, and a strong cultural identity.
Gucci, on the other hand, is a fashion brand founded in 1921 in Italy. It is known for luxury products but has no connection to the history, language, or legacy of the Berom people.
Cultural advocates warn that replacing “Berom” with “Gucci Tribe” may confuse future generations and reduce the value of indigenous identity.
They are calling on Berom sons and daughters to proudly embrace their heritage, speak the language, celebrate traditions, and boldly say: We are .BEROM.
They also encourage young people to learn the stories of their forefathers and understand the sacrifices that preserved the Berom nation through generations.
Festivals such as Nzem Berom remain important reminders of unity, resilience, and the beauty of Berom culture. These traditions should be protected and passed on.
Many believe that true pride is found in knowing who you are, not in borrowing identity from foreign brands or trends.
While fashion may change with time, heritage remains priceless and permanent.
For this reason, the message remains clear and strong: Gucci may be a brand, but Berom is a people.
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